Using Web Audio for Success
It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. Adding it raises your opt-in conversions. Audio increases sales.
What makes it so effective?
It’s simple. Most of the web is cold and impersonal. It adds a human touch to your site. It also makes your site feel more real. Audio literally breathes life into your website. And people like to interact with things that are alive!
Here are the benefits
Adding audio increases your profits in two ways. You will close more sales. And second you’ll save money on the sales letter. Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. Your honest message about your product will sell better than a professional copywriter.
You’ll get more subscribers, too. Most people need to be led by the hand. Just add a short audio message saying: Put your email and name into the form and submit. That alone can increase opt-in rates up to 310%!
Some web audio ideas
A welcome message on your homepage. Most websites are cold and in-human. This could be all it takes to get your visitor to decide to stay.
A guided tour. Just like in the opt-in example. You just explain what to do first, then next, etc. That includes filling in your order form!
Product testimonials are great. A written testimonial is good. But an audio testimonial is better. It’s much hard to fake an audio testimonial. Audio adds a level of higher believability. And that increases your results.
Here’s a bonus tip
What about creating an entire product using audio? You’ll be able to produce audio products faster than any other kind. And your customers will be very happy with the product. The great thing about audio products is people can take them with them on the go. And once you record the audio, you can pay someone to transcribe it for you. This much easier than writing the eBook yourself!
Is it hard to add audio?
It’s so simple you won’t believe it. There are quite a few audio streaming software programs out there. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. Just paste the code you copy from the software. You don’t need to even consider this part.
Summing it up
Just a reminder of why you want to start using audio. Using website audio will increase your conversion rates. You’ll get more sales. You’ll get more subscribers. And you can quickly produce products and website sales copy. It’s a less often used medium. So you’ll be one of the few reaping the rewards. Don’t be lazy! Add some audio today. 
