Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. Because you can market to your list whenever you want. Just push a button and print money – literally.
How’s how to build a list:
Here’s what you need to build your list:
- Your Opt-in Page
- The Incentive
- The Opt-in Success Page
The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. This page needs to look professional. And have an easy to understand opt-in form. And have a clear call to action.
Failure to include a great “call to action” will result in failure. This “close” tells your visitors what you want them to do. You opt-in rates will take a dramatic nose dive without it. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
If you want to add some extra juice to your opt-in page make it a video squeeze page. You only have a few second to get your visitors attention – video helps! It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.
Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that give you squeeze page templates.
Your Bribe – The next thing you need is an incentive to subscribe to your list. People won’t give you their email for nothing. Email privacy is very important to most people. So you have to give them a good reason to do it.
You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And will be able to actually benefit from it. It could be:
- A free report
- Some useful software
- A video
- An email training series
It all boils down to content. And make it both helpful and informative. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.
Once again, don’t worry if you don’t know how to create the freebie. Here again, you can hire freelancers to create this for you. You just pick the topic and they create the training. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.
Or again, you can find complete list building packages for sale online that include an email series. Two critical aspects of using a follow up series. First of all it has to give the subscriber what you promised – valuable information. And it’s nice if it earns you some money, too. 
Mixing some affiliate products into your email series is a great way to do this. Affiliate products are easy because you don’t have to do anything at all. And it enables you to generate cash right away from your new list.
Your Confirmation Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. Then they feel good about giving you their email address. It also helps to build the relationship. Then they’re more receptive when you email them.
This is another case where you can get a complete marketing package. Or you can go the DIY route. You can either write the content pages on your own. Or pay a freelancer to write the content for you.
Summary
Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or if sign up for a “complete package” solution. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.
