7 reasons why you MUST have your own info product
Consider this: What’s the most common reason people get online each and every day? Simple. To get information. Google alone serves up 400 million searches per day! So what does this mean to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And to earn some cash for doing it!
Info marketing 101
First, understand that this is the simplest kind of business there is. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. It couldn’t get much simpler.
How does it work?
You’ve got the basic concept – exchange info for money. In order to be successful there has to be value in the info you’re selling. So you’ll need to find out what info is valuable. How can you find out what people want?
One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and you’ll get a good idea of the kinds of things people need help with. Your goal is to find a common problem. For things that are causing people discomfort. Then just give them the answer in your ebook.
Power tip
If you’re worried about how to write and ebook. Consider this: An ebook is just a series of articles. Writing a whole ebook can be overwhelming. Focus on one article at a time. And when you have a collection, flesh them out, add to them and combine them into a single ebook.
OK, what’s so hot about digital products? Funny you should ask . . . Here are the seven reasons
1. Simplicity and ease
Once it’s built it runs pretty much on it’s own. There is almost no support. Which means there nothing for you to actually *do*. It’s like having an automated cash machine.
You don’t have any inventory. There’s nothing to ship. It’s all delivered online.
2. Repackaging
After you’ve created a few ebooks. You can just combine them into a more expensive product. It’s a simple matter to merge a few ebooks into one. Then you can sell it for a lot more. There’s greater perceived value in a single big course. As opposed to a bunch of little ones.
3. Resellers
Since it’s your product, you can offer other people the resale rights. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you’re selling the same product . . . but for 3 times the price for the rights!
4. Leverage
It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. And build your list with it. A list is it’s own reward!
5. More leverage
Don’t stop there . . . break it into several smaller reports. Then use these to generate leads for the main product. You can give them away or even charge a small amount for them. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…
6. Affiliates
This one is huge. Once you have your own product. You’re able to let other people market it for you. Imagine having 100′s or 1000′s of other people promoting your products. You can’t do this unless you have your own product.
7. Joint Ventures
I’ve saved the best for last. Setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. Because if you don’t have you own product, you’ve got nothing to JV.
Summing it up
If you’re not convinced to start selling information products, then you haven’t been paying attention. You’ll become the ruler of your own fate. Because you’re 100% in control. So, don’t waste any more time:
- Go to answers.yahoo.com
- Find out what people need to know
- Write about the answers
Don’t make info product creation any more complicated than that. And in short time you’ll have the foundation for your own info product.
